Lesson provides colorful business experience
In only their third grade year, Arland D. Williams Jr. Elementary School students will be able to add the lucrative and descriptive words “business entrepreneurs” to their resumes.
Third grade teacher Laura Shaw and the entire third grade at Williams are embarking upon a business venture making and selling chalk. The business is known as Concrete Colors. Students have learned about the right product to choose when creating a business, marketing and advertising and manufacturing. They are not only learning these concepts but applying the knowledge to the following:
-Creating a marketing plan that appeals to both students and adults
--Making billboards and signs to announce sale dates and deciding where the best place to post the signs.
--Setting a price
--Creating commercials and advertisements
--Learning each step in manufacturing of the chalk and applying those steps.
They’ve also learned the bittersweet concept of quality control. For example, when the ingredients were not measured properly, the chalk was crumbly and was not appealing to potential customers.
Guest speakers from the local business and education communities have enthusiastically visited the class and shared their “secrets to business” success with the third-graders.
Jan Daily, music teacher, WES, is working with Shaw’s enrichment group to create a blues song to help promote the product.
Along with selling the chalk in the lobby of the school, the students and their new business were humbled when Dau of ClassE Entrepreneurship invited them to participate in a trade show. Shaw and the class enthusiastically accepted the invitation.
This is the first business venture project that Shaw has assigned. She is impressed with the students’ enthusiasm, ideas and wiliness to complete this project. Shaw would like to continue the program next year.
“You just give them something and they run with it,” Shaw said. “They are always talking about it and they are excited to come in every time. I’ve never seen so many smiles”
The young business entrepreneurs will open up Concrete Colors from 8-8:30 a.m. May 11-May 22 in the parent waiting area of Williams Elementary School. The chalk will cost $1 for three pieces and $1.50 for five pieces.
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